WestHollywood.com's Oscar Espada gets into the mind and technology of underwear with Andrew Christian.
Since its inception in 1997, the innovative and very contemporary collection of sports and swimwear that is Andrew Christian has become a favorite of the young, urban male in Los Angeles, Hollywood and West Hollywood. Teenagers as well as guys in their twenties and thirties continue to be drawn to the provocative line of underwear and the dramatically decorated t-shirts which sport gothic themes and variations of a cross- something that has become the Andrew Christian trademark. Today Andrew's clothing line is not only sold in some of the most exclusive stores in the US; countries like Japan, the UK, Sweden, France, Spain and Israel offer it as well.
The collection, which keeps coming up with new and exciting designs, has been the subject of features in magazines like West Hollywood’s “Frontiers” and ”In Magazine” and numerous other publications such as Holiday, Instinct, Genre and Sportswear; a true success story for a young man who only 10 years ago used to sell his modestly produced items in High School. Andrew, who is in his late twenties, has been one of the pioneers in the fashion underwear craze that has practically eradicated the use of plain white briefs and taken this market to the next level with his line of underwear made of different fabrics such as sports mesh, sheer, and baby thermal in a myriad of colors decorated with edgy and exciting designs that have transformed the underwear into one of the most important items in the fashion-conscious male’s wardrobe.
Some of Andrew's underwear includes what he calls "Show-it Technology” which is basically a strap that enhances and accentuates a man’s “prize processions”; a very handy feature for the guy “on the hunt”. “But the strap doesn’t have to be used all the time” says Andrew. ”So you can wear the briefs when you visit your parents”.
Most likely, the go-go boys that perform in the West Hollywood clubs own at least one pair of these provocative pieces.
Asking Andrew if he ever envisioned the degree of success that he’s enjoying today when he first started designing his own pieces back in High School, he candidly admits that although he trained to master his skill and pursued his dream of launching his own company, he had no way of truly knowing what the exact result of following his passion would be. He feels very content and grateful to the public for the great acceptance his line has had, and he is particularly grateful to the young crowd who were drawn to it from the very beginning.
What will be the next stop? Andrew will soon start hosting model contests, requesting men and woman to submit their photos. Once the winner is selected he, or she, will be featured in one of his upcoming publicity affairs such as club events, cross-country promotion campaigns, fashion shows etc.
Judging by the way styles keep evolving and changing and the urge that today’s urbanites have to look fashionable, young designers like Andrew Christian will undoubtedly be around for a long time to come, creating new and trend-setting items to satisfy the public’s thirst for innovation.
To see more of Andrew's work (and beautiful models), visit andrewchristian.com